Privacy Policy

Terminal Pursuit Ammo ("Terminal Pursuit," "we," "us," or "our") is a Missouri-based manufacturer and retailer of rifle and handgun ammunition. This Privacy Policy explains what personal information we collect when you visit terminalpursuit.com (the "Site"), buy from us, or contact us, and how we use, share, and protect it. By using the Site you agree to the practices described here. Please also read our Terms & Conditions and Shipping & Returns policy.

1. Information We Collect

Information you give us

• Contact and account details: name, email address, phone number, billing and shipping addresses, and account login credentials.
• Order details: products purchased, quantities, order history, and communications about your order.
• Age and eligibility information: because ammunition purchases are restricted by law, we collect your date of birth and may request age, identity, or eligibility verification (for example, a government-issued photo ID or a third-party verification check) before an order ships.
• Payment information: card payments are processed by our payment processor, Authorize.net. We do not store full card numbers on our systems; we may keep limited details such as card type, the last four digits, and transaction status.
• Business and bulk inquiries: organization name, role, and purchasing requirements if you contact us on behalf of a range, training facility, law-enforcement agency, or security team.
• Messages and feedback: anything you send through our contact form, email, phone, reviews, or newsletter sign-up.

Information collected automatically

• Device and browser type, IP address, approximate location, pages viewed, referring pages, and the date and time of your visit.
• Cookies and similar technologies that keep your cart and login working, remember preferences, and help us understand site traffic (see Section 5).

2. How We Use Your Information

• To process, verify, ship, and support your orders, including returns and refunds.
• To confirm that you are at least 21 years old and legally eligible to purchase ammunition, and to apply the shipping restrictions for your state or locality.
• To comply with federal, state, and local laws that apply to ammunition manufacturing and sales, including record-keeping and responding to lawful requests from authorities.
• To prevent fraud, unauthorized purchases, and misuse of the Site.
• To answer your questions and provide bulk or business quotes.
• To send order updates and, if you opt in, product news, promotions, and blog articles. You can unsubscribe at any time.
• To operate, maintain, and improve the Site and our products.

3. How We Share Your Information

We share information only as needed to run our business:

• Service providers: our e-commerce platform (BigCommerce), payment processor (Authorize.net), age and identity verification services, email and marketing tools, analytics, and website hosting and security providers. They may use your information only to perform services for us.
• Shipping carriers: UPS and FedEx receive your name, address, phone number, and package details to deliver orders, including adult-signature deliveries.
• Legal and safety: when required by law, subpoena, court order, or other legal process; to cooperate with law enforcement on lawful requests; or to protect our rights, customers, or the public.
• Business transfers: if Terminal Pursuit is involved in a merger, acquisition, or sale of assets, customer information may transfer as part of that transaction, subject to this Policy.
• With your consent: in any other case where you ask us to or agree to it.

4. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you may have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to know what personal information we collect, use, disclose, sell, or share.
• Right to access and receive a copy of personal information we maintain about you.
• Right to request correction of inaccurate personal information.
• Right to request deletion of personal information, subject to legal exceptions.
• Right to opt out of the sale or sharing of personal information.
• Right to limit the use and disclosure of sensitive personal information where applicable.
• Right to non-discrimination for exercising privacy rights.

California residents may submit requests using the contact information provided below or through our Do Not Sell or Share My Personal Information page.

5. Categories of Personal Information Collected

During the preceding 12 months, we may have collected the following categories of personal information:

• Identifiers: name, email address, phone number, billing address, shipping address, account credentials.
• Commercial Information: products purchased, order history, transaction details.
• Internet Activity Information: IP address, browser type, pages viewed, cookies and tracking data.
• Geolocation Data: approximate location derived from an IP address.
• Protected Classification Information: age verification information where required by law.
• Customer Records: communications, support requests, and account information.
• Sensitive Personal Information: date of birth and identity verification information collected solely for legal compliance and fraud prevention.

6. Sensitive Personal Information

We may collect limited sensitive personal information, including date of birth and identity verification information, solely for age verification, fraud prevention, legal compliance, and order fulfillment purposes. We do not use or disclose sensitive personal information for purposes that would require a consumer's right to limit use beyond those permitted by applicable law.

California residents may learn more about their rights through our Limit Use of Sensitive Personal Information page.

7. Authorized Agents

California residents may designate an authorized agent to submit privacy requests on their behalf. We may require proof of authorization and verification of the consumer's identity before processing a request submitted by an authorized agent.

4. Age Restrictions and Children

The Site and our products are intended only for adults aged 21 and older. We do not knowingly sell to anyone under 21 or collect personal information from children under 13. If we learn that we have collected information from a child, we will delete it. If you believe a minor has provided us information, please contact us.

5. Cookies and Tracking

We use essential cookies that are required for the cart, checkout, and account login, plus optional analytics and marketing cookies. When you first visit, our cookie banner lets you accept all cookies, reject non-essential cookies, or choose by category under Settings. You can change your choice at any time from that banner or by clearing cookies in your browser. Blocking essential cookies may stop checkout from working.

We recognize and honor Global Privacy Control (GPC) signals as a valid request to opt out of the sale or sharing of personal information where required by applicable law. When a browser transmits a GPC signal, we will treat it as a request to opt out for that browser and device.

6. Data Retention

We retain personal information for only as long as necessary to fulfill the purposes for which it was collected, including providing products and services, complying with legal obligations, resolving disputes, enforcing agreements, and maintaining business records. Retention periods vary based on the type of information collected and applicable legal requirements.

7. How We Protect Your Information

The Site uses SSL/TLS encryption, and payments are handled by a PCI DSS-compliant processor. We limit access to personal information to staff and providers who need it. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Please keep your account password private.

8. Your Choices and Rights

• Account information: you can review and update your details by signing in to your account.
• Marketing emails: use the unsubscribe link in any marketing email, or contact us. We will still send order-related messages.
• State privacy rights: depending on where you live, you may have the right to know what personal information we hold about you, to get a copy of it, to correct it, to delete it, and to opt out of targeted advertising or the sale of personal information. To make a request, contact us using the details below. We will verify your identity before acting on a request, and we will not discriminate against you for using your rights. You may appeal a decision by replying to our response.

Some information cannot be deleted while we are legally required to keep it, such as transaction and compliance records.

9. Third-Party Links

The Site may link to manufacturers, carriers, social media, or other sites we do not control. Their privacy practices are governed by their own policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top shows when it last changed. Significant changes will be posted on this page and, where appropriate, sent to you by email.

11. Contact Us

Questions about this Privacy Policy, or want to make a privacy request? Contact us: